For the fourth time, the small Santa Rita do Sapucaí, a small town in Minas Gerais State, near the capital of São Paulo, brings together the innovative community of Latin America to celebrate the new, to know the practices of innovation of disruptive companies, to break the limits of their own areas of activity, besides to have contact with startups who will be stars soon.
During the extended holiday from September 6 to 9, HackTown will bring together the most innovative in areas such as technology, innovation, startups, advertising, entrepreneurship, games, design, music, and creative economics.
In addition to companies globally recognized for their capacity for innovation, another attraction is the presence of independent projects throughout the country, still unknown by the majority, but highly disruptive.
HackTown brings an intense program of more than 300 lectures, workshops, debates, showcases, mentoring, startup presentations, exhibitions, among other official activities spread across bars, restaurants, classrooms, auditoriums, and even garages in the city center , known as the Silicon Valley of Brazil.
With only 40 thousand inhabitants, Santa Rita do Sapucaí is an unusual technology entrepreneur, with a concentration of companies of the branch that surpasses any other city in Latin America: four technology-based enterprises per thousand inhabitants. “All this in an environment of simplicity and architecture typical of the interior of Minas Gerais, conducive for people and ideas to connect,” says Marcos David, one of the creators of HackTown. “With every issue, we’ve heard countless cases of connections that have resulted in incredible deals and partnerships,” he says. “This is the spirit of HackTown,” adds David.
The young entrepreneur also remembers that the public, who comes from all over Brazil, mainly because of its proximity to São Paulo, Rio de Janeiro and Belo Horizonte, takes advantage of the talks to the fullest, but also decides to rent a place or a house to stay, barbecue and even parties with old and new acquaintances.
In addition to the unconventional format inspired by the American SXSW and the German Tech Open Air, HackTown in 2017 was famous for hosting, for the first time outside the United States, a house of Google, with exclusive activities created by the technology giant for the participants of HackTown, in addition to an event endorsed also giant outdoor Facebook, in a traditional indoor playground.
All this has led the initiative to gain prominence in the main conferences on innovation in events. Recently, HackTown was featured alongside giants such as Comic Com, Campus Party, RIO2C and Burning Man, considered the most disruptive festival in the world.
The lectures also impress. Among the 200 or so speakers already announced for 2018 are names like Dennis Wang, Nubank Operations VP (and former CEO of Easy Taxi); Milena Brentan, Talent Lead for Latin America at Airbnb; Flavio Proença, Head of Analytical Insights on Google; Natasha Bontempi, Head of Mindfulness and Human Skills at IBM; Amanda Alvernaz, Trello Marketing Manager; Renata Perrenoud, Fellowship at Harvard University; Luciano Freitas, Marketing Manager at Uber; Henrique von Atzingen, leader of Thinklab, IBM’s area of innovation and research; Lica Repetto, leader of the core business of the Port of Funds; Gustavo Baldoni, executive entertainment director of Conspiração Filmes; Daniela Rodrigues, businesswoman of rapper Rashid; Courtnay Guimarães, one of the country’s leading Blockchain experts; Tânia Savaget, Dialogue Facilitator at Tátil Design; Isabela Aggiunti, specialist in Marketing Science on Facebook; Gabriel Gomes, Head of Social Innovation at Red Bull; Conrado Schlochauer, ambassador of Singularity University in Brazil; and Vinícius Porto, responsible for the creation of Reserva Labs, an area of innovation and experimentation of Reserva, the only Brazilian company in the ranking of the most innovative companies in the world by Fast Company.
Tickets for HackTown 2018 are limited and are on sale at www.hacktown.com for a price well below the traditional conferences that take place in major capitals. Worth checking out.